Last week, I turned thirty-two. I was born on the second day of the Summer Olympics in Moscow, apparently during the 100 meter qualifying round. I won my parents’ attention, at least, but I like the symbolism of something so big, so amazing, and yet… so pedestrian (just a qualifier, after all), happening at the same time as my birth.
In high school, I made friends with a guy that was born in the exact same hospital, on the exact same day, mere minutes before I was. And I have four other birthday twins on Facebook. One of them was the best of friends with the Layman in high school, and yet, we met independently of him, and it was a while before she and I figured out the connection.
That’s what it’s all about: connection. A million different people and relationships have brought me here, and I’m building on the hope that there will be a million more to follow. Relationships are the stuff of life. And in a very practical way, they are the foundation of my business.
It’s taken me a long time to get here—product development, marketing research, analysis of the competition… and yet, through it all, I have been incredibly hesitant to define my ideal customer. All my very favoritest blogs suggested that this should be one of the first steps I took in creating my business plan. But I was reluctant. It felt to me like a limitation, and quite frankly, it still does.
See, I didn’t want to just focus on married women with children. While I am one, it’s a very narrow target audience. Even expanding that focus out to just women is limiting. Just because I have a vagina doesn’t mean that’s all I wanted to talk about. Women also don’t have a monopoly on being concerned with what they put in and on their bodies. And, let’s face it: everyone but the very young and the very old are having sex.
So age was out. Gender was out. What was left? Just two things—quantity and quality. Is it possible that I can define my ideal customer as someone who isn’t having regular, great sex?
I think it is.
Regardless of age, gender or sexual orientation, sex is not a matter of degrees. You’re either having it, or you’re not. But GREAT sex, well, that’s a whole different animal, isn’t it? Especially because my definition of great sex is probably not the same as your definition of great sex.
But if those definitions aren’t the same, how will we ever get on the same page? Well, first… we have to talk about it. We have to talk about ALL of it, the good, the bad, the weird, the fetishes. All of it, in every painful, excruciating, embarrassing detail.
So, let’s get this party started, shall we? We’ll start with the easy stuff—a frank discussion of your favorite sexual position. (We’re easing in gently, so you can even comment anonymously if you prefer.)
A comment will also earn you an entry in our first ever giveaway for a Pure Bliss Gift Set. That’s 4 oz. of Pure Touch Organic Massage Oil in a scent of your choice, 1 oz. of Pure Rain, our organic water based lube, and 2 oz. of Pure Silk, our organic oil based lube (pick your favorite scents). It’s a value of $34.99, and it could be yours, just by telling me your favorite position. Pretty sweet deal, eh?